I know there is a general warning out against cryptic blog post titles, but I cannot resist.
I saw the title to this post on twitter and it tickled my fancy. Put up by agency Unashamedly Creative, it encapsulates where I am right now.
On the one hand it is fearlessly irreverent. We all know that we shouldn't burn our bridges, you never know who might prove to be useful/important etc. But I seem unable to help myself.
I am forever burning bridges in the name of idiocy, or rather, protection from idiocy. It feels like there is this horde of slavering zombies after me, dribbling their idiotic ramblings all over the place. Stupid, illogical, gutless and cynical pronouncements on what I really care about. Rubbish (quite literally, I care about rubbish). In this context, if I can get across the bridge and burn it down, I won't be infected by them.
Not everybody sees it this way. Most would just say I'm headstrong and destined for a fall. But this is the one hand.
The other hand is that the slogan resonates with that concept of a bold step, the "burning ships", the crossing of the Rubicon. Without any path of retreat, the only way is to move forward. It is the point of no return.
And so, in a world where the status quo is dead wrong (on waste), and the only way out is to stride forward into what I truly believe in (on waste), the slogan rings true as a bell.
May the bridges I burn light the way.
|Burning bridge, from Atlas Media Group website|